W Hotels

a stylish departure from standard

An in-room catalog exclusively for W Hotels guests

W Hotels WISH magazine cover on luxury bedding, showcasing the brand's upscale style

project

W Hotels The Store: Wish Magazine, Issue 1

INDUSTRY

Editorial & Publishing, Fashion & Beauty, Hospitality & Lifestyle

WHAT WE DID

Advertising, Art Direction, Copywriting, Concepts, Creative Direction, Graphic Design, Naming, Photography, Print, Project Management, Strategy

Creative Direction: Fabrice Frere
Design: Fabrice Frere
Photography: Patricia Heal
Styling: Beverly Hyde

W Hotels The Store commissioned PlanetFab to create WISH, a promotional piece embodying the brand’s ‘whatever/whenever’ style. WISH reimagines the conventional product catalog as a magazine-like publication, showcasing upscale and whimsical offerings.

PlanetFab carefully curated each editorial for this first issue, featuring engaging content and stunning visuals. Photographer Patricia Heal captured the images, while Beverly Hyde provided beautiful styling. Our work invites readers to indulge in The Store’s luxury and comforts.

WISH appears in every W Hotels location, offering guests the opportunity to explore a selection of upscale bedding, plush pillows, towels, robes, and unique home decor during their stay.

W Hotel WISH magazine, catalog spread featuring urban accessories, created by PlanetFab
W Hotel WISH magazine, catalog spread featuring urban accessories, PlanetFab creation
W Hotels WISH magazine, catalog spread with black patent leather high heel and sunglasses, PlanetFab design
W Hotels WISH magazine, catalog spread featuring colorful toys and accessories, created by PlanetFab
W Hotels WISH Magazine, catalog spread featuring luxury jewelry, created by PlanetFab
W Hotel WISH magazine, catalog spread showcasing red and green leather wallets, created by PlanetFab
W Hotel, WISH catalog spread highlighting relaxation items, created by PlanetFab
W Hotels WISH catalog spread featuring white bath accessories, create by PlanetFab
W Hotels WISH magazine, catalog spread featuring dark, textured fashion accessories, created by PlanetFab
W Hotels WISH catalog spread highlighting metallic art scale, created by PlanetFab
W Hotels WISH catalog spread showcasing modern kitchen appliances, created by PlanetFab
W Hotels WISH catalog spread featuring a white lily and sleek metal vase, created by PlanetFab