Commissioned to create the theatrical key art for The Master, a film by Paul Thomas Anderson partly based on Scientology, PlanetFab saw it as a chance to design something different. Hypnotized by the film’s texture and characters, we decided to play around with a few toy prisms. Amazed by the results, we developed a compelling visual concept.
READ MORE +In the poster, the metaphor of a prism dispersing uniformity captures the essence of the film’s commentary on religious and cult conformity. The repetition of the three main characters, each echoing into the other, reflects the attempt to shape identities, while the clear presence of each character signifies resistance to the loss of self. Our design thoughtfully conveys the struggle between personal identity and the collective—a central theme coursing through the narrative. The poster not only promotes the film but also encapsulates its critical examination of individuality within the confines of a controlling institution.
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