Cohen Media Group approached PlanetFab with the challenge of reimagining the King of Hearts key art poster for its Quad Cinema showcase. The original 1966 poster was a simple hand drawing – charming, but “what do we do with this?”
In order to transform the original poster, we decided to create a collage-style design that captures the film’s essence, manipulating stills from the movie into a “King of Hearts” motif and expanding the concept for other marketing.
READ MORE +Our design not only honored the film’s ’60s vibe but complemented the Quad’s modern aesthetic. In the end, we crafted a visual narrative that begins in the lobby and carries through to the final credits.
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