Cohen Media Group partnered with PlanetFab to reimagine the key art poster design for the King of Hearts showcase at Quad Cinema. The original 1966 poster was a simple hand drawing – charming, but…
While endearing, we needed to get creative to captivate both long-time fans and new audiences. To achieve this, we created a collage-style poster, integrating select movie stills to create a “King of Hearts” motif. We further expanded this concept for various marketing applications.
READ MORE +Ultimately, our design pays homage to the film’s iconic 60s vibe while seamlessly aligning with Quad Cinema’s modern aesthetic. This key art poster design is a cohesive visual narrative that flows from the lobby through to the final credits.
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