twc

burnt

Bon appétit key art explorations

project

Key Art: Burnt

INDUSTRY

Entertainment

WHAT WE DID

Advertising, Art Direction, Campaigns, Concepts, Creative Direction, Graphic Design, Out of Home, Print

Creative Direction: Fabrice Frere & Michelle Keller
Graphic Design: Fabrice Frere & Michelle Keller

When asked to create key art for Burnt, starring Bradley Cooper as a chef who flambés his career with drugs and diva behavior, PlanetFab served up three distinct concepts. Though these designs didn’t make the final cut, they allowed us to play.

From Bradley with literally egg on his face, to a rude fork telling you to “F**K Off,” and finally a culinary mess made with charcoal, these explorations captured the attitude and essence of the film.