julien Farel Salon & Spa

the mane attraction

beyond a 'salon & spa' website

Three screen captures from the Julien Farel website showcasing modern design, luxury hair care branding, and product highlights in an animated WebP format

project

INDUSTRY

Fashion & Beauty, Professional, Website

WHAT WE DID

Art Direction, Copywriting, Creative Direction, Digital Design, Website Design, UX/UI

Creative Direction: Fabrice Frere & Michelle Keller
Website Design: Fabrice Frere & Michelle Keller
Brand Messaging: Fabrice Frere & Michelle Keller
UX/UI: PlanetFab Studio
Back-End: PlanetFab Studio

Julien Farel Salon & Spa offers the ultimate in self-indulgence. Their $1000 haircuts and trademarked ‘Power Beauty’ services attract the world’s most powerful people across the globe. Yet, the Farel’s online presence failed to match their real-world glamour, making one thing clear – a website redesign was desperately needed.

Refusing to take the typical ‘Salon & Spa’ approach, PlanetFab aimed to capture more than hairstyles – we wanted to convey the Farel brand’s unique mood. We began by cutting the clutter and highlighting the essentials: locations, services, booking system, and product line.

We embraced their Franco-American flair, curated editorial-quality images, and improved navigation. All this while adhering to brand guidelines.

The ‘Vive la Différence’ is the complete revamping of their booking platform, transforming it into a seamless, user-friendly experience. The website redesign now speaks with a French accent—is visually striking and functionally robust, perfectly aligning with Julien Farel Salon & Spa’s signature ‘Ooh La La’. It captures the essence of the Farel experience, offering clients a glimpse into their world of luxury and style long before their appointment begins.

PlanetFab Studio truly transformed our digital presence with the new Julien Farel Salon and Spa website. Their innovative design captures the essence of our brand perfectly, blending elegance with functionality. The user experience is seamless, making it easy for our clients to explore services, book appointments, and engage with our content. We've received countless compliments and have seen a significant uptick in online engagement!
Suelyn Farel
Julien Farel Salon & Spa