julien Farel Salon & Spa

the mane attraction

beyond a 'salon & spa' website

project

INDUSTRY

Fashion & Beauty, Professional, Retail, Website

WHAT WE DID

Art Direction, Copywriting, Creative Direction, Digital Design, Website Design, UX/UI

Creative Direction: Fabrice Frere & Michelle Keller
Website Design: Fabrice Frere & Michelle Keller
Brand Messaging: Fabrice Frere & Michelle Keller
UX/UI: PlanetFab Studio
Back-End: PlanetFab Studio

Julien Farel Salon & Spa is the destination for self-indulgence. From $1000 haircuts to the trademarked ‘Power Beauty’ services, they cater to some of the most powerful people across the globe. However, the Farel’s real-world glamour wasn’t reflected in their online presence, making one thing clear – a website overhaul was desperately needed.

Refusing to take the typical ‘Salon & Spa’ route, PlanetFab set out to design a website that captured more than just hairstyles. Our aim was to set the mood that the Farel brand is known for. We began by cutting the clutter to amplify the essentials, putting the spotlight on their locations, services, booking system, and product line. We embraced their Franco-American flair, curated editorial-worthy images, and streamlined navigation for effortless browsing, all while adhering to brand guidelines.

But the ‘Vive la Différence’ is the complete revamping of their booking platform, transforming it into a seamless, user-friendly experience. The redesigned website now speaks with a French accent—is visually striking and functionally robust perfectly aligning with Julien Farel Salon & Spa’s signature ‘Ooh La La’. It captures the essence of the Farel experience, offering clients a glimpse into their world of luxury and style long before their appointment begins.

PlanetFab Studio truly transformed our digital presence with the new Julien Farel Salon and Spa website. Their innovative design captures the essence of our brand perfectly, blending elegance with functionality. The user experience is seamless, making it easy for our clients to explore services, book appointments, and engage with our content. We've received countless compliments and have seen a significant uptick in online engagement!
Suelyn Farel
Julien Farel Salon & Spa