PlanetFab teamed up with Julien Farel Salon & Spa for their 16th year at the US Open, crafting a brand campaign that captures the event’s spirit of excellence. The concept – “ACE YOUR HAIR GAME.”
First up, the NYC flagship salon window, where our electric blue graphic set the visual tone. This narrative carried through to the ultra-exclusive Julien Farel pop-up salon inside Arthur Ashe Stadium.
READ MORE +Here, the Julien Farel Salon & Spa brand campaign truly comes to life. A massive feature wall dominates the space with bold colors, creating an immersive environment.
For Farel, it’s not just about haircuts; it’s about creating a space where everyone feels like a champion. Our visual identity transforms the salon visit into a memorable experience – and serves up for some great paparazzi ops!
From the flagship salon to the VIP pop-up, PlanetFab’s concept-to-execution for out-of-home and print media resulted in a bold, cohesive brand campaign, brought to life through art direction, copywriting, and graphic design.
READ LESS –
