PlanetFab teamed up with Julien Farel Salon & Spa for their 16th year at the U.S. Open, crafting a brand campaign that captures the event’s spirit of excellence. The concept – “ACE YOUR HAIR GAME.”
First up, the NYC flagship salon window, where our electric blue graphic set the visual tone. This narrative carried through to the ultra-exclusive Julien Farel pop-up salon inside Arthur Ashe Stadium.
READ MORE +Here, the campaign truly comes to life. A massive feature wall dominates the space with bold colors, creating an immersive environment.
For Farel, it’s not just about haircuts; it’s about creating a space where everyone feels like a champion. Our visual identity transforms the salon visit into a memorable experience – and serves up for some great paparazzi ops!
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