Equality Charter School (ECS) is dedicated to serving every student, regardless of their prior academic performance or needs, including those who are underperforming or come from families requiring additional resources. In the 2019-2022 school year, ECS partnered with PlanetFab to reshape the school’s offerings and redefine its direction, playing a pivotal role in crafting a new ethos—a catalyst for a remarkable transformation. Today, however, Equality Charter School’s identity has been reinvented, this time capturing the essential principles of the brand, such as the promise of equality for all and ensuring a solid educational foundation.
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As ECS achieved major milestones and gained recognition for its success, PlanetFab proposed a more formal rebranding effort—the overarching goal was not merely a visual facelift but a strategic effort to modernize ECS’s profile and communicate its brand more effectively. This new strategy led to a bold, fresh visual identity system to clarify the school’s message and elevate its brand to reflect the organization’s significant strides toward becoming an impactful educational institution.
