Bluebird & Co., a restaurant celebrating the outdoors in Hancock, MA, approached PlanetFab for a consultation regarding the development of merchandise using their existing logo.
It became evident to us that their current logo would present notable challenges in terms of scalability and compatibility with a diverse range of merchandise items. As a result, we decided to play and update the logo with the objective of not only representing the brand but also appealing to a broader audience, including the diverse clientele of nearby hotels and visitors.
READ MORE +Our primary objective was to simplify, creating something modern and adaptable to seamlessly integrate into various forms of collateral, merchandise, and promotional materials. The refresh for us was straightforward: a one-color palette, an updated logo mark, and typography, all with a more current vibe, ensuring its appeal to an audience.
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