Bloomingdale’s approached PlanetFab to create a Spring Menswear campaign for a series of fashion magazine ads. After reviewing the clothes, we envisioned a lived-in hotel room—a mix of classic cinema and modern style.
Our model, Terron Woods, vibed the cool confidence of a young Richard Gere, fitting the narrative perfectly.
We collaborated with renowned photographer Martyn Thompson and found an industrial space in the South Bronx that offered the perfect combination of raw character and dramatic lighting.
READ MORE +Thompson’s expertise brought out the effortless cool we aimed for. Our model commanded the space, while the gritty, industrial backdrop provided a striking contrast to Bloomingdale’s polished menswear.
Titled ‘Room Service,’ the campaign appeared as an eight-page spread in Details magazine. This narrative-driven campaign hinted at the lifestyle behind the Spring Menswear collection and told a compelling fashion story for Bloomingdale’s.
READ LESS –
