$10,000
THE BRAND CLARITY WORKSHOP INCLUDES BRAND STRATEGY, INSIGHTS, AND AN ACTIONABLE PLAN TO MOVE FORWARD. THE $10,000 WORKSHOP FEE IS NON-REFUNDABLE. IF YOU CHOOSE TO CONTINUE WITH PLANETFAB, THE WORKSHOP FEE MAY BE CREDITED IN FULL TOWARD A PROPOSED AND CONTRACTED IMPLEMENTATION ENGAGEMENT WITH PLANETFAB. THE BRIEF AND ROADMAP ARE YOURS TO KEEP AND USE WHETHER OR NOT YOU CONTINUE WITH US. PLANETFAB IMPLEMENTATION ENGAGEMENTS BEGIN AT A MINIMUM BUDGET OF $25,000.
Most people come to us asking for a logo, a website, a rebrand. What they’re usually missing isn’t design. It’s an answer to a question they haven’t fully asked yet.
Before anything gets made, we need to understand what we’re really solving. Who you are, what you stand for, who you’re talking to, what makes you different, and why anyone should care. That clarity is what separates a brand that resonates from one that just looks the part.
Our Brand Clarity Workshop is where that process begins. It is the most important step we take together, and the foundation for everything that follows.
$10,000
THE $10,000 BRAND CLARITY WORKSHOP INCLUDES BRAND STRATEGY, INSIGHTS, AND AN ACTIONABLE PLAN TO MOVE FORWARD. THE FEE IS NON-REFUNDABLE. IF YOU CONTINUE WITH PLANETFAB, IT MAY BE CREDITED IN FULL TOWARD A PROPOSED AND CONTRACTED IMPLEMENTATION ENGAGEMENT. THE BRIEF AND ROADMAP ARE YOURS TO KEEP WHETHER OR NOT YOU CONTINUE WITH US. PLANETFAB IMPLEMENTATION ENGAGEMENTS BEGIN AT $25,000.
The workshop is designed to listen before it prescribes. How it runs depends on what your situation calls for.
In Person (1 to 3 people): For smaller founding teams or key decision-makers, we work through the discovery process together, in the room. The conversation goes deeper, faster, and the dynamic of a focused session often surfaces things a form cannot.
Async Questionnaire (larger teams): When more stakeholders need to weigh in, we send a structured questionnaire of around 50 questions. Each person responds independently, at their own pace. No roundtable dynamics, no one influencing the other. Just honest, unfiltered input from the people who know the brand best.
Collaborative Either Way: Regardless of format, your input shapes everything. The goal is the same: get to the truth of what your brand is, before a single design decision gets made.
Clarity Before Design: We focus on understanding first. Creative solutions come later, and they’re better for it.
Once the discovery process is complete, we go deep. Every answer gets analyzed and distilled into a strategic Brief that captures what your brand is, what it stands for, and where it needs to go.
Vision: Your brand’s purpose and direction, articulated clearly and without ambiguity.
Values: The principles that define how your brand thinks, acts, and shows up in the world.
Audience: A sharp, honest picture of who you’re actually talking to and what moves them.
The Brief is a working document. Specific, actionable, and built to guide every creative and strategic decision that follows.
The Roadmap translates strategy into action. It specifies what needs to happen, in what order, and why, giving you a clear picture of the work ahead and what it takes to get your brand where it needs to be.
Many clients continue working with PlanetFab to bring the vision to life. Others use the Brief and Roadmap independently.
The Workshop does not require you to hire PlanetFab for implementation. The thinking stands on its own.
Either way, you leave with something concrete: a strategic direction, our recommendations, and a clear plan for what to do next.
