twc

burnt

Bon appétit key art explorations

Key Art Movie Poster concepts for the Burnt, starring Bradley Cooper, designed by PlanetFab.

project

Key Art: Burnt

INDUSTRY

Entertainment

WHAT WE DID

Advertising, Art Direction, Campaigns, Concepts, Creative Direction, Graphic Design, Out of Home, Print

Creative Direction: Fabrice Frere & Michelle Keller
Graphic Design: Fabrice Frere & Michelle Keller

When asked to create a key art movie poster for Burnt, starring Bradley Cooper as a chef who flambés his career with drugs and diva behavior, PlanetFab served up three distinct concepts. Though these designs didn’t make the final cut, they allowed us to play.

From Bradley with literally egg on his face, to “FORK Off,” and finally a culinary mess made with charcoal, these explorations captured the attitude and essence of the film.

Bradley Cooper with a raw egg on his face in a key art movie poster for Burnt.
Red background with a white upside-down fork in a rebellious key art movie poster for Burnt, featuring Bradley Cooper.
Bradley Cooper as a chef surrounded by culinary chaos in a key art poster for Burnt, created by PlanetFab.