BR Guest Hospitality

From Park Avenue to Las Vegas

Designing for Expansion

project

INDUSTRY

Hospitality & Lifestyle

WHAT WE DID

Branding, Identity, Out of Home

Brand Logo: Fabrice Frere | Michelle Keller

Steve Hansen and John McDonald, well-known downtown restaurateurs, approached PlanetFab to create a brand identity for their new upscale Mexican restaurant, Dos Caminos, on Park Avenue.

With expansion in mind, our goal was clear: design a logotype that’s modern, memorable, and versatile.

Since then, Dos Caminos has opened new spots in Manhattan and beyond, including Las Vegas and Fort Lauderdale. It’s still one of the original and most popular Mexican restaurants in NYC, drawing both locals and tourists.