When Harrys of London, the epitome of British footwear refinement, set out to conquer New York’s Valentine’s scene, they recognized the need for a fresh perspective. Enter PlanetFab, tasked with transforming this traditional brand into the talk of the town through a city-wide, digital-first Valentine’s Day campaign.
Our approach was twofold: we conceptualized and executed a cheeky photoshoot while also using existing assets. This dual strategy allowed us to create a series of graphic, eye-catching digital ads that reimagined this luxury footwear brand for the modern-day New Yorker.
READ MORE +We took classic shoe silhouettes and turned them into objects of desire, playing with form and negative space to create visuals that were both provocative and elegant. These designs came to life on screens across the city, through dynamic animations stealing hearts across the Big Apple.
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