Design-obsessed. Creative Director. Art Director.
PlanetFab is a New York City boutique branding & creative design studio known for turning big ideas into real results.
Founded in 2007 by husband-and-wife duo Fabrice Frere and Michelle Keller, we are strategic problem solvers who bring clarity to complexity—crafting design solutions that transform how brands communicate and connect.
Vision, Vibe & Know-How shape everything we do, grounded in the belief that good design solves everything.
PlanetFab transforms how brands are seen, experienced, and understood.
We see what you don’t and show you what we do—uncovering hidden potential and shifting perception for both established and emerging brands.
Our secret? A concept-first approach where ideas lead and design follows instinct.
We specialize in brand strategy, creative direction, and graphic design—crafting work that communicates clearly and makes an impact wherever your audience finds you.
We’re an agile team of two, complemented by a solar system of many. We work with ambitious brands in fashion, entertainment, luxury, lifestyle, hospitality, education and beyond—partnering at pivotal moments to scale, reposition, or rebrand.
We give it to you straight—no agency mumbo jumbo. Just good design. Always.
Brand Strategy
Logo & Visual Identity
Naming
Copywriting & Voice
Brand Collateral
Packaging & Signage
Research & Curation
Creative Direction
Art Direction
Graphic Design
Concept Development
Creative Campaigns
Editorial Design
Key Art
Print / OOH
Consulting
UX & UI Design
Web Design
Web Development
Film & Video
Offerings tailored to
clients of all scales
and industries.
Our work has won awards in the design world, with nods from the Society of Publication Designers(SPD), the American Society of Magazine Editors(ASME), the Art Directors Club(ADC), and the American Institute of Graphic Arts(AIGA). We’re also top billing on DesignRush.
Yes, but we believe in going beyond just creating pretty visuals. Our team works closely with you to develop a captivating brand identity that not only looks great but also represents your values, resonates with your audience, and sets you apart from the rest.
Picture your customers embarking on an unforgettable adventure with your brand. Our experience design services focus on creating immersive and memorable moments at every touchpoint. We'll weave a seamless narrative that captivates your audience and leaves them craving for more.
Absolutely! We're experts at crafting visually enticing food and beverage designs that will make your audience's taste buds tingle. From menus to packaging, we'll ensure your culinary delights look as delicious as they taste.
Without a doubt! We're passionate about web design and user experience. Brace yourself for a website that not only grabs attention with its striking visuals but also provides a seamless browsing experience that keeps visitors coming back for more.
Absolutely! Our retail design expertise goes beyond simply arranging shelves. We'll create a visually appealing and immersive environment that entices customers, drives sales, and makes your brand shine in the retail landscape.
Can you create an eye-catching pop-up kiosk for my brand?
Absolutely! We believe that user experience is the heart of any digital product. Our UX/UI design services focus on creating intuitive and delightful
Branding & Creative Design Studio for Vision, Vibe & Know-How
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